Sunday, 5 February 2017

Film poster research

Here are mood boards of the thriller and comedy genre:
Thriller:






Comedy:




I chose two very different genres in order to identify the key variations that can be used in order to make a successful, eye catching poster that will show the audience everything they need to know about the film. The main difference between thriller film posters and comedy film posters, is that the lighting is much more low key and dark when portraying a thriller film, with the common use of black with red. This connotes that the film has a dark, mysterious plot that involves some level of violence, hence the red being used to portray blood. On the other hand, with films that are comedies, there are bright colours such as yellow and light blue that connote happiness and laughter. The images used are much more light hearted and comical, however as the thriller mood board shows, the images are much more serious which is done to give the audience feelings of suspense, excitement, surprise, anticipation and anxiety. I will take this into consideration when making my thriller poster for the trailer I would have made.

One similarity of all film posters, is that they usually have one main, dominating image. This commonly shows the main character or characters. Furthermore, they also have the following; a large contrasting title and  a suitable background and colour scheme that applies to the genre of film that it is for. On a smaller scale, the posters include the release the main characters names, the production blurb , critic reviews and it may show a release date or many film posters have the coverline of 'coming soon' which causes the audience to research more into the film to identify the release date.

 This shows the poster for the film 'knock knock'.  This film is a horror thriller and is directed by Eli Roth. The film  is about how two noble, stranded women reveal a sinister agenda whilst they spend the night with a married architect. The poster for the film shows dark colours such as dark blue and a blood coloured red.  In addition, the red could connote blood and how there is violence that is portrayed in the film. This leaves the audiecne feeling at unease and gives a strong feeling of anticipation and anxiety because it makes you question what the girls' intentions are. The poster itself is almost split up into 5 different parts, showing different text and images. There are 3 pictures that show the characters involved in the film, with an extreme close up of on of the girls' eyes and the other showing a girl biting down on a material. In between this, shows a close up of a man. This shows a countertype as it portrays the man being stuck in between the two girls,  usually it is a male being the antagonist and women are the ones being shown as weak and vulnerable. However, in this case the females look almost sinister as the camera shot shows the extreme close up of them. The bite suggest that they may be violent or erotic in some way.  The masthead shows the film title in all capitals and in bold. This makes the text stand out to the audience  so it catches peoples eye. Furthermore, the title 'knock knock' fits well with the top image of a house. This suggests to the audience that one of the main setting for this film is a house, and in this case it is the married architect who is the character living in this house. There is also coverlines showing the names of the main actor and actresses involved.  This text is placed inside the house, suggesting that the main scenes are shot inside the house, and this is where the two girls turn sister on the man. This text is also in a red colour, which suggests that these are the characters who are involved in the violence.  At the bottom of the poster, it shows  a coverline of 'one night  can cost you everything'. This connotes to the audience that  there is one night that changes everything, which creates a feeling  of anticipation because it gets the audience thinking of the different outcomes of the film.  There is also of coverline showing 'coming soon' which suggests that the film is imminent and the audience do not have long to wait, during  this time they it gives them the opportunity to research when the film is due to release. Finally, the poster shows the production blurb which gives the audience any extra detail they may want to find out.



This poster shows the film 'red riding hood'. The main colour theme of this poster is red, blue and black. These colours connote danger and violence which suggests to the audience that these themes are involved. This is stereotype of thriller films as they usually consist of dark colours which give the audience a feeling of unease, fear, danger, anticipation and excitement.  The masthead of the poster shows the  title of the film in red. In addition, the there is what seems splashes of red around the masthead, which could portray as blood which connotes to the audience that there is scenes of cruelty and brutality.  The font is in all capitals in order to stand out to the audience. There is a main image of  what seems to be the main character running through the woods. Moreover,  the image is in a the centre of the poster, and her clothing suggests that the film is in a fantasy world so it may attract a more younger audience. Due to the creepiness of the forest and the dark colour scheme, it could attract both males and females who are looking for a thrilling film. The main image is focused on the girl, however there is multiple spikes on the trees surrounding her suggesting that danger is imminent. This may appeal to a younger audience who seek more exiting films, rather than intellectual films that may appeal to a more elderly demographic.The streamline at the top of the poster shows 'from the director of twilight', which may appeal to a more female demographic as twilight is a romantic series which appeals to more women than men. This could have a significant impact on whether people go and see this film, it is common for the audience to see something like this and automatically think that it is going to be a good film , in this case people who have seen and liked Twilight may be more inclined to watch this film. Below this strapline, shows various coverlines showing the people involved in the film and a catchy quote saying 'comes a breathtaking version of a 700 year old legend'. This is shown in white in order to stand out to the red text shown above it. This text suggests to the audience that this film has a USP because it has a twist, as it is a different version of the story. Just under the masthead shows text saying 'believe the legend. Beware the wolf'. This is in a sinister font showing distortion and imbalance. This also connotes to the audience that the character maybe being chased an that she must 'beware' which builds a relationship from the audience to the character. Finally, at the bottom of the poster shows the production blurb and the release date that is shown in red which stands out , allowing for the audience to identify when the film is available.   




























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